The Academia Industry Talent Exchange Programme (AIxCHANGE) is an Initiative that brings together top CEOs and industry players into Malaysian public universities to share their knowledge and experiences with students and the university community. AIxCHANGE is aimed to intensify the participation of the industrial sector and the public sector as part of the national higher education system through the sharing of experiences and expertise luminaries from industry and public agencies. There are 2 key programmes under AIxCHANGE called the CEO@Faculty Programme 1.0, CEO@Faculty Programme 2.0 and The Academia Industry Expert Exchange Programme (AIxPERT).